about

At its very core, our mission is simple:
We transform your vision into art.

Photography is our business. After all, it is an equalizer, coaxing the hidden into view, breathing awe into the seemingly mundane, exposing the passion of a moment, bringing the viewer to a new level of consciousness. It's reality captured as art for the masses.

Our images become your vision.
Chased. Captured. Showcased. Savored. Circulated.

At Rocka*Rho, we promote your vision to your audience. We accomplish this in a timely fashion so that the events of today become tomorrow’s news. We have the expertise to navigate the publishing market so the images we capture for you are circulated with maximum exposure. Our photojournalistic style — from in-the-moment photography to descriptive, newsy narratives — brings truth to your pursuits.

Whether the approach is minimalist, traditional or daring, each image will tell a dynamic story.

Our images are like snowflakes and fingerprints — no two ever alike. And, we get results, whether your aim is hard-copy photographs for advertising or images for publication in newspapers, magazines and on-line sources.

Build your legacy with our imagery.
We'll transform your vision into art.

VICTORIA AROCHO

It represents the culmination of many thousands of hours spent shooting in the field, from Los Angeles to Boston, observing and studying in the classroom, and envisioning everywhere. All the time.

Beginning at age 6, toting around a well-worn 110mm point-and-shoot camera, Victoria embarked on a path visually focused. She received her undergraduate degree in photography at Rochester Institute of Technology and her master’s degree in electronic publishing and printing technology, also from RIT. For 8 1/2 years, she worked as a staff photographer for the Associated Press, honing her craft across the country, often amid chaos, always under deadline pressure, sometimes running backwards, other times stationary, face-to-face, befriending those who had been betrayed. Among Victoria’s more challenging assignments: the Summer Olympics in Sydney; Hurricane Mitch in Honduras; the 2003 raid on the Narragansett Indian smoke shop in Charlestown, R.I.; and Ground Zero.