Our Evolution: In 2010, RockaRho Publishing (2004 - 2009) was re-named RockaRho Media Group, Inc., to articulate our ever-evolving focus on collaborative visual narratives. Our continued pursuit of storytelling using rich media (still images, video, audio and words) and our documentary aesthetic allows us to meet our clients’ needs in a captivating and engaging manner.
We believe in the power of the image as a compelling and effective tool in motivating mass audiences to think, believe, get involved, and act.
Victoria Arocho represents the culmination of many thousands of hours spent shooting in the field, observing and strategizing for success.
Victoria embarked on a visually focused path at age six. She received her undergraduate degree in photography at Rochester Institute of Technology and her master’s degree in electronic publishing and printing technology, also from RIT. Understanding that learning never ends Victoria continues studying new technologies at the Rhode Island School of Design.
For eight and a half years, Victoria worked as a staff photographer for the Associated Press.Victoria honed her craft and studied human nature across the country, often amid chaos, always under deadline pressure, sometimes running backwards and often face-to-face with those who had been betrayed.
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